Understanding the category
We had a short window to drive significant growth for the Summer BBQ Season. Understanding consumer needs, keyword research for optimisation and ppc strucuture and a thorough understanding of the competitior landscape were essential to an effective launch strategy.
With 11% ACOS within 2 months
Results & Conclusion
No 1 Best Seller
As a new to market proposition we knew how important is was to understand the core needs of consumers shopping the category. Indepth research enabled us to drive content for conversion. We achieved an incredible 16.35% CVR.
A very focused Keyword and competitor targeting strategy, coupled with a strong brand defensive strategy enabled us to drive 400% month on month growth to achieve No. 1 Best Seller Rank in the first month of the Summer Season.