PPC Campaign Structure
We undertook a full analysis of the brand performance to include keyword research, competitive landscape, ppc stucutre and SKU level analysis. This enabled a strong brand defensive strategy and exploration of new areas for growth.
In the first 6 months!
Rising to 54% for folloiwng 3 months.
Results & Conclusion
Growth with ad spend efficiencies
Using insights and data from our research we implemented a full portfolio positioning review, that specified keyword and category targeting by SKU. This allowed us to put a strong defensive strategy in place and simultaneously drive new areas of growth.
Over the first 6 months we increased ad spend to drive sales with improved efficiencies We drove a 190% improvement in Click through Rate and more than doubled our Conversion rate all while improving a single digit ACOS